The Startup Guide to Launching a Token in Australia (Legally)

Avoid getting flagged, launch your token the right way.

J Ng

7/13/20251 min read

blue and white smoke illustration

Launching a token isn’t just about hype, airdrops, or fundraising. In Australia, it’s a regulated activity and getting it wrong can lead to major legal risks. Here’s what every founder needs to know.


Define the Token Type

What is your token utility, governance, asset-backed, or security? Classification determines your obligations under ASIC and AUSTRAC. If a token provides income rights or investor returns, it may be classified as a financial product and require licensing.

ChainEd works with legal partners to help founders define and defend their token structure.

Draft Proper Documentation

Whitepapers, T&Cs, token economics, these aren't just marketing tools. They're legal artifacts. We help design documentation that’s transparent, investor-friendly, and regulator-proof. It’s about balancing narrative and compliance.

Execute With Confidence

We don’t stop at design. ChainEd helps execute — building compliant token contracts, KYC flows, reporting tools, and post-launch infrastructure. So you can focus on growth, not legal fire drills.

If you're launching in Australia, start with structure. Let ChainEd help you do it right from the beginning.

Contact us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.